Lorelei Harloe is the principal of Ascend Communication, LLC, a consultant/small firm providing public relations and marketing communication services from strategy through execution.

Specializing in media relations/publicity, she offers public relations, marketing communication and strategic partnership development. Her background and client industries include national trade associations, national and regional health and medical associations and universities, private medical products companies, building products and services, national trade media, energy services and electric technologies, marketing service firms, technology, travel/hospitality and the federal government.

Prior, Harloe served as communications services representative with Edison Electric Institute (EEI), the trade association representing the largest U.S. electric utility companies. She promoted energy-efficient, electric technologies and utility programs to the residential, commercial and industrial audiences through national publicity efforts and exhibits at industry trade shows.

Earlier, she served as the sales and marketing administrator to the U.S. headquarters of an international hotel amenity firm based in Zurich.

Professional groups include the International Association of Business Communicators (IABC/DC Metro), the National Press Club, Washington Network Group and Washington Women in Public Relations (WWPR).

Harloe earned a bachelor's degree in journalism from the University of Maryland and completed an editing and publications program at Georgetown University.