Lorelei K. Harloe
Principal
Ascend Communication, LLC
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Lorelei Harloe is an independent communication professional/small firm providing award-winning public relations and marketing communication services from strategy through execution. Specializing in media relations/publicity, she offers public relations, marketing communication and strategic partnership development.

Her background and client industries include national trade associations, national and regional health and medical associations and universities, private medical products companies, building products and services, national trade media, energy services and electric technologies, marketing service firms, technology, travel/hospitality and the federal government.

Prior, Harloe served as communications services representative with Edison Electric Institute, the trade association representing the largest U.S. electric utility companies. She promoted energy-efficient, electric technologies and utility programs to the residential, commercial and industrial audiences through national publicity efforts and exhibits at industry trade shows. She also developed award-winning, custom exhibits of up to 2,400 sq. ft. including live presentations. For national conventions including the National Association of Home Builders Show, the National Restaurant Association Show, the Food Marketing Institute Convention and others. Her activities included regular work with industry trade allies, including major manufacturers of electrical products and equipment.

Earlier, she served as the sales and marketing administrator to the U.S. headquarters of an international hotel amenity firm based in Zurich. Her responsibilities included marketing/sales administration; coordinating production and shipping activities with manufacturers in Canada and Italy for U.S. hotels; coordinating trade show activity; and coordinating advertising and public relations activities.

Professional groups include serving as Co-Vice President, Professional Development for the International Association of Business Communicators (IABC) Washington chapter’s 2004-2005 board of directors, whose program won a 2005 award of merit from the national organization. She also served as Vice President, Special Programs for IABC/Washington’s 2002-2003 board of directors, managing the annual Silver Inkwell Awards and served on the 2008 Board. Professional groups also include serving on the Washington Network Group (WNG) Communication Steering Committee, the Communication and Marketing Committee of the National Press Club and Washington Women in Public Relations (WWPR).

Pro bono and volunteer activities include wheelchair tennis/sports organizations for people with disabilities and teaching English as a second language (ESL).

Harloe earned a bachelor's degree in journalism from the University of Maryland and completed an editing and publications program at Georgetown University.

Web site: www.ascendcomm.com