With more than 25 years in communication, Lorelei Harloe leads Ascend Communication, LLC, an award-winning independent/small firm providing public relations and marketing communication services from strategy through execution. Lorelei has successfully served as a communication partner to national and local companies, trade associations and nonprofit organizations ranging from first-time PR efforts to taking over more seasoned programs.

Ascend offers public relations, marketing communication, writing and strategic partnership development. Her background and client industries include national trade associations, national and regional health and medical associations and universities, private medical products companies, building products and services, national trade media, energy services and electric technologies, marketing service firms, technology, travel/hospitality and the federal government.

"Lorelei is a top-notch PR pro who always comes up with creative and effective ways to get her clients' story out. She is my ideal brainstorming partner, too!" — Katherine Hutt, President, Nautilus Communications, Inc.

Before starting Ascend in 1998, Lorelei served as Communication Services Representative for Edison Electric Institute (EEI), the national association of shareholder— owned electric utility companies and administrative officer for Minibar America, Inc., an international hotel amenity firm based in Zurich.

Lorelei earned a bachelor's degree in journalism from the University of Maryland and completed an editing and publications program at Georgetown University.

Cultivating a wealth of talented colleagues to refer or partner with when needed,
Lorelei has held leadership positions in various leading professional groups: the International Association of Business Communicators (IABC DC/Metro), the National Press Club (NPR), Washington Network Group (WNG) and Washington Women in Public Relations (WWPR).